I’ve been designing professionally for a decade across industries including direct-to-consumer, B2B SaaS, and retail. My work primarily covers digital design for software and web properties including art direction, interface design, user experience design, and prototyping.
As a founder-first designer, I've co-founded multiple digital agencies serving startups across various functions. I specialize in collaborating closely with founding teams, integrating seamlessly as an extension of their organization to deliver exceptional design solutions. Among my notable achievements, I helped design pioneering membership software for high-growth DTC brands at Inveterate, and led the redesign initiative for Pack, the leading headless infrastructure software powering eCommerce brands.
What drives me as a designer is the opportunity to think deeply about a business and fully immerse myself in understanding its challenges and opportunities. Being a solutions-oriented designer is fundamental to my approach—I thrive on solving complex problems, whether reimagining user experiences or revolutionizing dashboard interfaces.
Currently, I serve as Design Director and founder at Nessa, a boutique product design studio I established to help startups elevate their design capabilities to compete with industry leaders.