PPVP

Parri Passu Venture Partners (PPVP), a niche investment fund focused on backing founders in eCommerce and SaaS. I led the design effort alongside my team to help deliver a best in class experience for a members-only investment app. The app aimed to provide access to exclusive deal flow typically reserved for institutional investors such as Sequoia, Sierra, and Upfront Capital. The goal was simple, democratize access to exclusive deal flow for investors. The goal was to create the best investment experience in a mobile app. PPVP's unique selling point was the exclusive, invite-only deal flow accessible only to vetted members. The design and aesthetic aimed to convey a premium identity, starting with an elegant design system that served as the foundation for the user experience from sign-up to deal discovery.